A HIGHLY INFORMATIVE ONLINE MAGAZINE DEDICATED TO THE ARTIST AND THE ART LOVER
If you like this site then Recommend It!
A HIGHLY INFORMATIVE ONLINE MAGAZINE DEDICATED TO THE ARTIST AND THE ART LOVERIf you like this site then Recommend It!
ART FACTS
THE ART OF ADVERTISING: "Tips on getting the word out".
By Robert K. Roark
But keep in mind that an ad campaign is a long-term investment with an emphasis on the word "investment".
Many good artists have difficulty earning a living with their work simply because they have not been able to get this work to the buying public. To be a professional artist you must first consider yourself to be a business and the art that you create is your product. Most successful businesses are built on advertising. This is because good advertising can help to create a perception of you and your product. In most cases a winning ad campaign is an ongoing process that can take time and require a monetary investment on your part. Too many artists do a little advertising, see little results and stop a little too soon.
There are many different approaches to and methods of advertising. They are all designed to enhance the visibility and desirability of your art. In most cases a combination of ad types will work best. Of course, you are the only one who can decide what your advertising budget will be. But keep in mind that an ad campaign is a long-term investment with an emphasis on the word "investment". And like most any investment, there is no guarantee of a quick and/or profitable return on money spent. So calculate carefully before you invest.
It would be difficult to say with any degree of certainty exactly what the best method of advertising is. To reach a national or an international audience, placing an ad in an arts-oriented publication can be quiet effective. The larger the ad, naturally, the more expensive. Several successive small ads will probably bring more results than a single, full-page ad. Strive to make your ad clear, simple, easy to read and don't forget to use a high-quality image of your artwork. Always have your art photographed professionally for best reproduction results.
Check to see if there are any "ARTS" magazines that cater to your particular locale. Ad in local publications can often be as expensive as ads in national publications, so make sure that the local magazine in which you are advertising is targeting the art market, not the real estate market, the B&B market, etc. Naturally, if you have the budget, advertising to a peripheral market can bring positive results. But keep your main focus on the people who buy art.
To reach a local market, radio ads can be effective. Choose a station or stations that might appeal to an affluent, up-scale audience. Radio can be a useful medium for advertising a particular art show or reception. Several radio ads per day during the week preceding an opening art show, for example, can prove to be well worth the "investment".
Creating and maintaining a quality we site can be very beneficial. A web site will give you worldwide exposure 7/24/365. Because thousands or even millions of people could be visiting your site, it is important that the quality be first-rate. If you are less than computer literate, have someone set up the site under your supervision. Visit as many web sites as possible and learn from them what to do and what not to do.
If you show and sell your work through an art gallery, the gallery will often handle many of the advertising details for you. However, don't fail to discuss with the gallery director all of your advertising concerns. It is not uncommon for galleries and artists to share advertising expenses, so be sure to consider this possibility.
Finally, don't forget the more mundane methods of advertising: business cards, brochures, newspapers, and direct mailings. And remember that persistence and patience will eventually pay off!
Good luck!
MR. ROARK'S UPCOMING EXHIBITIONS
LAND OF THE FREE, HOME OF THE BRAVE
Because of the general excellence of their work, thirty Cape Cod artists were invited to participate in expressing their patriotic thoughts and feelings in response to the events of September 11, 2001.
All of the works of art in the "Land of the Free" exhibition will be for sale, and proceeds will, in part, benefit the September 11th Fund, which was established by United Way of New York City and the New York Community Trust.
The exhibition will run from February 1, 2002 through March 9, 2002. Opening reception Friday, February 1, 2002, 5 to 7 PM.
Please contact the museum for complete detail.
Cahoon Museum of American Art
4676 Falmouth Rd
Cotuit, MA 02635
508-428-7581
Previous ART FACTS Current ART FACTS
LINKS
Site Map What's New Search
Please visit our Sponsors who help support the fine arts by supporting The Artistic Forum!
Copyrighted @ January 1, 1999 The Artistic Forum. All rights reserved. Reproductions in whole or part in any form or medium without express written permission of The Artistic Forum and or its parent Winstanley-Roark Fine Arts is prohibited. Winstanley-Roark Fine Arts, Winstanley-Roark Fine Arts logo, The Artistic Forum and The Artistic Forum logo, The Artistic Forum Web site, Masterfulart Digital Postcards, Masterfulart Digital Postcards logo, and all related titles are copyrighted & owned by the Artistic Forum and WRFAWeb Designs. User Agreement, Disclaimers, Submission, Copyright Information, Privacy Policy. This page is updated monthly and is created by WRFA Web Designs
courtesy of Winstanley-Roark Fine Arts.