A HIGHLY INFORMATIVE ONLINE MAGAZINE DEDICATED TO THE ARTIST AND THE ART LOVER
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A HIGHLY INFORMATIVE ONLINE MAGAZINE DEDICATED TO THE ARTIST AND THE ART LOVERIf you like this site then Recommend It!
ART FACTS
THE ARTIST-OWNED GALLERY: Part 2
By Robert K. Roark
The point is, conceding there are numerous valid reasons for opening one's own gallery, "keeping all the money" is not one of them.
In my previous article I touched briefly on why many artists often consider opening their won gallery - to avoid paying those pesky commissions on sales. I am often surprised (although I shouldn't be) at the number of artists who have not thought completely through the process. Most artists I speak to have little or no knowledge about or interest in maintaining a viable, ongoing business operation. This is no dought the primary reason so many artist-owned galleries faulter and ultimately fail.
Those of you who are considering starting up a business adventure should, firstly, dispense with the misconception that by selling your own work you will "keep all the money". Galleries that collect a commission on the sale of arat do so in order to (1) pay expenses and (2) make a profit, the fundamental requirements of any business.
A good gallery (and I stress the word good) will always earn its commission. Among the services that a gallery can offer an artist are:
1. An attractive and inviting display space, which can be quite expensive.
2. Exposure to a buying clientele through advertising in various media, a quiet costly process.
3. The necessary financial mechanics such as electronic credit card machines, check guarantee services.
4. Providing proper sales and tax records.
5. Insured shipping of purchased artwork.
Due to space limitations I will not continue this list ad infinitum. The point is, conceding there are numerous valid reasons for opening one's own gallery, "keeping all the money" is not one of them.
As with any business undertaking, deciding early on how your gallery will be structured is of vital importance. Naturally, galleries, like other businesses, evolve with time and what you start out with is not necessarily what you will end up with. But it would help immensely to have a somewhat firm idea of what you want your gallery to be. I'm talking, of course, about "the look", which can range from downright funky to upscale eloquent, depending a great deal on your own personality and what sort of customer base you wish to establish.
You must also decide if you wish to represent yourself exclusively or if you would like to have the work of other artists in your gallery. Having a roster of artists will, of course, help to bring in a greater variety of potential buyers. It goes without saying that the more artists you represent the more "issues" you are likely to be confronted with.
Even a limited business endeavor requires a certain amount of research and forethought if it is going to succeed. Discussing matters with an experienced business owner can yield vast amounts of useful information. Check your local community college for courses in marketing and business management and/or visit your library for publications dealing with these subjects. A bit of research in the beginning can help you avoid much difficulty in future.
If you are dissatisfied with the gallery or galleries that now represent you, starting up your own enterprise can prove to be a precipitous solution to your problems. Being "in business" is not for everyone and, if you are possessed of a moderate incertitude, research your adventure to the point where the uncertainty factor is at least low.
And don't forget that the art of business ALWAYS applies to the business of art!
MR. ROARK'S UPCOMING EXHIBITIONS
WINSTANLEY-ROARK FINE ARTS will feature ROBERT K. ROARK in a two person exhibition along with JAMES RODGERS on August 24, 2002 through September 1, 2002.
Artist Champagne Reception Saturday, August 24, 2002, 5 to 8 PM
Location and Contact Information:
WINSTANLEY-ROARK FINE ARTS
601 Main Street, Rte. 6A
Dennis, MA 02638
Local: 508.385.4713 Toll Free: 866.385.4713
Email: wrfa@masterfulart.com
Internet: http://www.masterfulart.com
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