A HIGHLY INFORMATIVE ONLINE MAGAZINE DEDICATED TO THE ARTIST AND THE ART LOVER
If you like this site then Recommend It!
A HIGHLY INFORMATIVE ONLINE MAGAZINE DEDICATED TO THE ARTIST AND THE ART LOVERIf you like this site then Recommend It!
ART FACTS
"THE FINE ART OF MARKETING ART" by Robert K. Roark
This month we will begin a series of articles that will address that most perplexing of all dilemmas faced by artists: creating a viable market for one's artistic output. The way in which each artist approaches the hallowed halls of marketing will depend on that artist's own personal goals and aspirations. You and only you can decide what lengths , if any, you will go to exchange your creations for the proper recompense.
In a general sense, there are two avenues that will lead to the buying public:
- Decide what market or group of buyers you wish to appeal to, then tailor your art to fit the needs of those buyers. For example, there is a small but strong market for wildlife paintings, prints, photographs, and sculpture. By focusing your efforts in this one area of interest, you may eventually acquire a reputation (with accompanying monetary rewards) as an outstanding wildlife artist.
- Many persons prefer to first create an artistic manifesto then find a suitable buyers' market for these creations. In other words, you will simply seek to sell your already created body of work.
Regardless of your approach, be aware that any bazaar is a highly competitive place! To be successful in any selling arena takes certain qualities: patience, tenacity, insight, and plain good luck, to mention only a few!
The most traditional method of selling one's art is through the services of a gallery. Most professional artists display and sell their work this way. Many artist prefer to sell directly to the buying public, some enjoy sales on the Internet, while others use a combination of sales techniques.
In the next installment I will discuss the artist/gallery relationship in all its many manifestations. I will cover consignments, contracts, commissions, payments, advertising, ethics, and other aspects to numerous to mention here.
I hope to provide valuable information and insight to both the beginning artists and the long-established professional.
E-mail Mr. Roark your comments or questions: hostmaster@artisticforum.com
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RELATED ARTICLES AND EVENTS
"THE ART OF SELLING ART - PART II" by Robert K. Roark
"THE ART OF SELLING ART - PART I" by Robert K. Roark
"GETTING YOUR ART TO MARKET: The Gallery - Artist Relationship" by Robert K. Roark
"THE FINE ART OF MARKETING ART" by Robert K. Roark
Read article about Mr. Roark: "Robert K. Roark: Capturing The Mood".
Visit Mr. Roark in his studio at Winstanley-Roark Fine Arts, 2759 Main Street, Brewster, MA 02631, Tel: (508) 896-1948 or (800) 828-7217, E-Mail: wrfa@masterfulart.com.
Meet Mr. Roark at Winstanley-Roark Fine Arts, 2759 Main St, Rte. 6A, Brewster, MA 02631. Tel: 508-896-1948 or 800-828-7217, E-mail: wrfa@masterfulart.com.
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