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For those who are not thoroughly experienced, simply
walking into an art gallery can be a somewhat intimidating experience.
Casual browsing on its own can be a cause for nervousness, and browsing
with a secret desire to buy something can actually bring about a serious case
of, to use a medical phrase, the heebie-jeebies.
Even experienced gallery-goers have been known, under
certain circs, to succumb to dry mouth and clammy palms.
All of these various symptoms, of course, are brought about by a paucity
of self-confidence and a fear of the unknown.
A few facts about the art of business and the business of art should
allay the concerns of all browsers and/or buyers.
As has been previously noted, an art gallery is simply a
retail outlet for various types of creative endeavors.
The one and only raison d’etre for any gallery is to exhibit and sell
works of art. The décor may be
grandiose, the prices may be off the scale and the gallery director may drown if
it rains, but bear in mind that galleries, like all other businesses, stay
afloat by selling their wares to the buying public.
Most all art galleries tend to “specialize”.
That is, they usually carry certain “types” or genres of art.
Some galleries, for example, may show the works of only contemporary,
local artists; others may deal exclusively with the works of estate, or deceased
artists. In one gallery you may
find only realism, while in another non-representational art may take
precedence. Of course, within these
categories there is room for considerable variation, but in a general sense,
much of the available artwork has been “pre-sorted”, making it much easier
for the potential buyer to pick and choose.
When it comes to buying art, many of the well-known
“Rules of Consumerism” are applicable.
The bit of advice that I hand out most often in my own gallery is “Buy
what you like and can afford.” Because
art is sublimely personal, it does not lend itself well to in-depth analysis.
For this reason you are more likely to remain happy with a piece that you
buy because you love it, want it and it fits your budget.
Naturally, your loves, wants and budget can evolve over time.
And speaking of budgets, all would-be buyers must get use
to the fact that the price of a particular work of art, like the art itself,
cannot be rationally and logically explained.
Most professional, well-established artists have had years of training
and worked long and hard to create a “market value” for their work.
Through much trial-and-error an artist determines what the buying public
is willing to pay for his/her creations. Money
does not always buy quality, of that there is no doubt.
So, gentle buyer, never fall into the trap of thinking that the more
money you spend the “better” your artwork will be.
It goes without saying that the concept of “inexpensive
vs. expensive” is very subjective. It
would certainly behoove anyone to visit as many galleries as possible, to get a
“feel” for what is available and for what it is selling.
Take the time to speak with the gallery director or owner and don’t
hesitate to ask questions. Attend
gallery “receptions” and art show openings whenever possible.
Oftentimes, you will be able to meet and speak directly with the artists.
Subscribe to any number of magazines that feature gallery ads and
articles about art and artists. Become
an informed shopper!
A small investment of time on your part will in all
likelihood pay off handsomely. Viewing
and purchasing art should always be a rewarding experience.
Learning a bit about the business in advance can make your next gallery
visit a relaxing and pleasant affair.
And, who knows? You
just may walk away with a little masterpiece.
Good luck and enjoy!
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ART
FACTS
