"FIRST LIGHT", with gold metal leaf frame,
o/p, 5 x 9, by Robert
K. Roark
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One area of painting and photography that is often overlooked and neglected
by even professional artists is the proper framing of the finished artwork.
There is a serious and widespread misconception among artists that "the
art should sell itself" and the presentation is unimportant. You'll
find this cliché particularly popular among artists who sell little
or no work.
Any fine piece of art is enhanced by good framing. Conversely, even
a beautiful
painting or photograph is degraded whenever the artist does not care enough
to present it properly. |
Fine picture framing is not inexpensive. Like many other aspects
of the business, framing is an investment and should be viewed as such.
On the other hand, a finely-framed painting or photograph reflects the
pride an artist takes in his or her work. Pride in work starts with
the artist and then spills over onto the viewer.
From a purely practical standpoint, good framing can increase your sales.
Buyers want and should receive artwork that can be bought and then displayed
with little or no fuss. The retail price of the art should always
include the cost of framing. If you upgrade your framing, don't forget
to upgrade your prices accordingly. Use the best quality picture
framing that you can afford then price your work to cover your costs.
You, the artist, must choose your own path to glory. You may want
to sell many pieces at a low price each or you may want to sell fewer pieces
at a higher price each. Whichever road you travel, how you present
your art to the buying public will indicate how you feel about your creations. |