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"FRAMING YOUR ARTWORK FOR PRESENTATION"
by Robert K. Roark
 
 
STRAWBERRIES AND ORANGE detail, oil on panel, Robert K. Roark "FIRST LIGHT", with gold metal leaf frame, o/p, 5 x 9,  by Robert K. Roark
One area of painting and photography that is often overlooked and neglected by even professional artists is the proper framing of the finished artwork.  There is a serious and widespread misconception among artists that "the art should sell itself" and the presentation is unimportant.  You'll find this cliché particularly popular among artists who sell little or no work.

Any fine piece of art is enhanced by good framing. Conversely, even a beautiful  painting or photograph is degraded whenever the artist does not care enough to present it properly.


Fine picture framing is not inexpensive.  Like many other aspects of the business, framing is an investment and should be viewed as such.  On the other hand, a finely-framed painting or photograph reflects the pride an artist takes in his or her work.  Pride in work starts with the artist and then spills over onto the viewer.

From a purely practical standpoint, good framing can increase your sales.  Buyers want and should receive artwork that can be bought and then displayed with little or no fuss.  The retail price of the art should always include the cost of framing.  If you upgrade your framing, don't forget to upgrade your prices accordingly.  Use the best quality picture framing that you can afford then price your work to cover your costs.

You, the artist, must choose your own path to glory.  You may want to sell many pieces at a low price each or you may want to sell fewer pieces at a higher price each.  Whichever road you travel, how you present your art to the buying public will indicate how you feel about your creations. 

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Read article about Mr. Roark: "Robert K. Roark: Capturing The Mood".

Meet Mr. Roark at the Winstanley-Roark Fine Arts, 2759 Main Street, Brewster, MA  02631, Tel: (508) 896-1948 or (800) 828-7217, E-Mail: wrfa@masterfulart.com.

 

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